Analysis on the Current Situation of Switch Socket Industry

At present, China's switch socket industry in the momentum of macroeconomic development momentum showing a vibrant vitality, the overall market size continues to expand, the new brand after another, product lines continue to improve. How can the blossoming switch socket market in an invincible place? Xiao Bian on the switch socket market status quo were analyzed.

First, the consumer composition analysis

1, the current stage of the purchase of commercial housing is the main consumer 70, 80s born in the middle of the people. Personality is more publicity, the new things to accept faster, eager to innovation and change, hoping to live a comfortable, beautiful, safe, warm, career life. They are basically the first purchase, the use of the purchase is mainly used for living. They are the next 10 to 20 years the main consumer power, is the main consumer of high-end personalized brand switch. Manko switch high-end dark seal series, including four elegant switch design, especially for this age group.

2, shops, restaurants, hotels, hotels, office buildings, public places, acceptance of commercial housing, they choose the main standard switch socket is the quality, price, brand, select the brand is mainly popular brand, pay attention to safety, Select the switch socket grade is mainly based on the location of the building. In response to this demand, Manko switch launched a series of installed, it is simple and generous, convenient and durable, is a high cost of the switch series.

3, the rural market is a mainstream market has been ignored by the potential market, with the urbanization of the planning and 80, or even 90 generations of consumer awareness changes, the future of the vast rural market is a huge opportunity, will emerge A number of emerging brands, mature brands need to get rid of the lengthy channel burden. Manko launched the concealed 86 series, practical design fit the family switch needs, is the general family of choice for the switch of choice.

Second, the terminal sales structure analysis

1, building materials supermarkets: (including some department stores building materials hall) is developed from Europe and the United States developed commercial form, is currently located in China's eastern economically developed areas, the central and western cities. It has a very good business place, spacious and comfortable display space, excellent store atmosphere. Inside the product range is complete, is to enhance the brand image, expand sales of excellent positions, but with high entry costs, the occupation of goods funds, high operating costs, high personal requirements, high maintenance costs shortcomings. Menco switches will be planned for this feature of the sales arrangements.

2, the lighting shop: it is the current Manhatt switch socket one of the major retail sites, with a good business place, and the noble store space is supporting the consumption of lighting products with one of the close. Menco switch will put more sales focus here.

3, professional switch socket, metal electrical Dian Dian: it is the current switch socket the main wholesale and retail places. These Dian Dian Dian has the characteristics of supporting hydropower, a higher degree of correlation, but the disadvantage is less display space. It is also one of the sales outlets of the Manco switch.

4, electrical and electrical Dian Dian: they are middle and low switch socket, the installation of the main socket socket sales, but also one of the Mancock switch sales channels.